Glad to be working for Asics

Glad to be working for Asics, a brand driven by its japanese culture and passionate, serious-runners.

At the moment, I’m going to be busy with the launch of  My Asics: a lean, training service, supporting people to run smarter, get better and avoid injuries. The Institute of Sports Science in Kobe has done significant research with real runners, and has produced a set of training plans that consist the backbone of My Asics.

Preparing for a Marathon myself, and having used a number of online, training services, I can tell how disappointing the experience has been with flashy webpages, empty of content…I guess it’s about time to take runners a little bit more serious, and give them what they really want…


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